I've been in discussions recently about promoting and why some books sell, while others don't.
For example: All of us promote, using
many of the same methods to some varying degree.
So, why does Book A sell very well, but
Book B doesn't, when you, as the author, have used the same methods for both?
If you knew the reasons and you could
pinpoint the problems, then you might be able to make corrections in some
So, what's wrong with your book? If you
say your book is fine, then what is the reason it does not sell?
I'm not pretending to know the answers,
here, but there are ways and means by which to make some difference in your
Is your book in the correct category or
genre? I say this because I have two that are not selling, and I firmly believe
by switching the genre would make a difference. I'm in the process right now of
working on accomplishing this. Both books could be one or another, therefore it
will be perfectly honest to make the switch.
Does your book have an enticing cover?
Yes, I am a visual person, and if the cover turns me off, I won't go any
further. Does the cover portray the plot and characters adequately? This can
often be such a personal feeling, that it comes down to you, the author...and
what you like.
Do you take advantage of the Promo days
on the big Yahoo Group sites to promote your book? By all means, if you don't,
you might want to make a chart of the days, and have something at your
fingertips to post about the book that's not selling. Get in there with
Be creative with your subject line on
Group posts. I wish I were as witty as many authors, but at least I try. If
your excerpt is a scene consisting of your hero and heroine--and it should--
then write something in your subject line concerning that scene. Instead of:
"Sally and Harry fight--from When Harry met Sally."....you might say,
"Who Wins This Fight?" (see, I told you I was not good at this.) Here
are a few catchy subjects I've seen today:
~*~Not One, Not Two, but Three!
~*~Writers, Pay Yourself First!
~*~Who Loves Bears?
~*~Has Focus Leaped Out of Your
Is your book cover displayed prominently
on your blog? I'm guilty here, but I intend to change it.
Are your excerpts too long? Do they have
a hook at the end? Here I am, beating my drum again about posting short
excerpts. Trust me, it's a scientific fact, a reader on the loops will not read
long excerpts. So even if you do have a nice hook at the end, she will not get
Is the price too high on your ebook? One
of mine that's not selling is priced at $8.95 for the ebook. I can't change
it--the publisher made that decision. This is one of my books I will have
returned to me in a few months when my contract expires. I have nothing against
the publisher. They did everything for my cover I asked for. Still, it's one of
those situations that only I can fix when I have control of it once more.
Should you find new sources for
promotion for your book? This is not easy, I can vouch for that. After a while,
we think...what else is there? Well, the reading public is a fickle group,
which means we're jumping here and there, seeking something new, perhaps. I
like to see authors try something new and get some attention. Here are a few
new sources I've joined recently and believe I see some progress:
~*~Study your blog/posts. What kinds of posts
get the most attention?
~*~Please, please, visit other
blogs--and not only those of your friends--branch out!
Whew! It's a tiring process, I know. But
you need not do something every day. In fact, take a break from it all once in
a while, and then when you return...it all looks new and exciting.
Best of luck to each and every one of